Maximize Marketing IMPACT
IMPACT™ is the first digital marketing platform built specifically for enterprise marketing teams to collaborate across departments, geographies and external agencies to quickly analyze, design, implement and execute complex targeted email marketing campaigns.
IMPACT is comprised of two tightly integrated modules, Campaign Manager and Analytics Workstation:
- Campaign Manager: Campaign Manager allows companies to control the entire integrated digital marketing process across groups, corporate divisions, and outside agencies by setting and assigning tasks within the campaign workflow. Campaign Manager even provides reminders and progress updates to help ensure that self-service campaigns launch on time. Among other advanced features, the platform enables rapid a/b split testing, dynamic content campaign development, and simple or advance recurring campaign execution, and user-controlled exports.
- Analytics Workstation: Analytics Workstation assists marketing teams in analyzing customers and prospects, discovering and designating segments, and understanding the results of campaigns sent through IMPACT or other tools – all in real-time. This robust OLAP tool allows users to review and publish a rich series of standard reports or to perform ad hoc analysis and create custom reports. Because the tool can allow businesses to access and analyze a wide range of cross-channel CRM data, it can play a key role in helping identify new customer segments and optimizing future campaigns.
Powerful Dynamic Personalization
IMPACT provides a powerful yet simple interface to manage basic and advanced dynamic content. The tool allows even the newest users to create sophisticated dynamic content campaigns using a point-and-click interface. The same interface also provides advanced users the power to script and edit rules at any level of complexity, including loops, case statements, functions, nested and/or statements, and nested if/else statements. Best of all, users can view all potential content combinations without sending test messages or leaving the tool.
Multi-Tier Program Support
Unlike competing platforms, IMPACT is built on a true relational database and supports email management and analysis at the client, program, list, campaign, and cell level. Furthermore, content/emails can be targeted and results categorized and analyzed according to any attribute (or combination of attributes) in the database – and the database accepts virtually any attribute imaginable with little or no customization required.
User-Friendly Power
The IMPACT platform strikes an ideal balance between user simplicity and power. All modules and tools are designed with both the novice, self-serve user and the experienced, power user in mind. The Campaign Management module is accessed via the Web and provides an intuitive interface for uploading and managing content (including dynamic content), targeting and testing campaigns, and viewing and analyzing campaign results. Analytics workstation can be used to publish standard or custom reports to basic users or for complex ad-hoc analysis by true data jocks.
Industry Leading Bounce Interpretation & Reply Processing
Acxiom Digital has invested the time and resources to develop and deploy the industry's most sophisticated failure (bounce) processing engine. IMPACT distinguishes among more that twenty different types of failure underlying hard bounces, soft bounces, blocks, and technical failures to enable clients and client teams to (a) maximize delivery, (b) know the disposition of each email sent and (c) take intelligent action in the event of a failure.
