WE DELIVER

Thanks to the proliferation of spam, delivering even permission-based email is no longer simple. Email providers (corporations, institutions, and ISP's) are ever-vigilant for any signs of suspicious activity. Their mind set is to block first, ask questions later. Of course, since an undelivered email can't generate a response, each delivery failure costs marketers real money.

In this environment, it pays to work with Acxiom Digital. We have the industry's most respected deliverability team, the most comprehensive technology platform and delivery toolkit, and excellent ISP relationships.

The Deliverability Team leverages several key products and services to improve address quality, list quality, ISP acceptance, and inbox placement.

Import hygiene: helps clients maintain list quality and minimize the potential of blocks associated with bad addresses.
Global suppression list: provides clients with a safeguard against known problem addresses. This list is constantly updated and protects all client mailings going out of IMPACT.
Client suppression list: automatically prevents you from sending to email addresses or domains they wish to avoid including recipients who have previously objected to client mailings – and competitors.
Content evaluation (spam scoring): leverages known spam-filtering technology and over 4500 anti-spam rules to identify and correct problematic content before it is mailed. The tool also validates HTML quality, ensuring optimal inbox placement.
Sender authentication: we developed and pioneered the concepts of sender authentication and accreditation.
Sender accreditation: we maintains an excellent reputation with all major ISP's – from AOL to Road Runner. Clients benefit from our relationship and receive accredited status with the maximum number of domains.
Blacklist monitoring: innovative blacklist monitoring technology to recognize clients/client addresses listed on major industry blacklists. Reports are run weekly and, where a significant listing occurs, Our Deliverability team works closely with blacklist administrators to resolve the issue.
Real-time acceptance monitor: identifies and resolves delivery problems as they occur.
Challenge-response processing
Detailed deliverability reporting: the industry's most comprehensive delivery reporting system to track email acceptance and placement.
Inbox monitoring: Acxiom Digital offers you the ability to monitor email placement at major receiving domains.
Address recapture: the most robust set of email change of address and email appends solutions in the industry.

Additionally, the Deliverability and Privacy teams provides privacy, deliverability, and authentication consulting services to clients with particular needs. Our deliverability consulting services address the full range of issues that may impact the long-term health of the client's delivery rate, including:

address capture,
"notice",
data hygiene,
mailing cadence,
message design,
mailing volume/time management,
domain analysis,
domain intermediation,
blacklist intermediation, and
risk analysis.

Similarly, Acxiom Digital's privacy and compliance team offers consulting services to help clients avoid or resolve privacy, phishing, and CAN-SPAM issues. The privacy team has deep knowledge of the laws regulating email-marketing services and industry-best practices to help clients modify existing behavior and ensure compliance.

Finally, Acxiom Digital offers clients authentication consulting to help ensure that 'in-house' systems meet the latest sender authentication requirements across major domains.

Find your Deliverability Quotient: How much does failed email cost you?