Website Personalization

Test, learn and optimize using your customers’ own behaviors and preferences to achieve the highest possible ROI.

Robust, dynamic personalization tools from Acxiom can provide optimal campaign performance – the right message, at the right time, to the right customer.

Do your site visitors see the “I” in your integrated campaigns? Previously known as Kefta Dynamic Targeting, Impact-X Site is a leading website personalization solution for online marketers. Today, online marketers can transform their website into a targeted, real-time asset that dynamically adjusts to the varying needs of individual users and campaign objectives. Your website is the pivotal asset for online campaigns and now from the very first click your site visitors will be treated to the most relevant content, increasing conversion, revenue, and customer lifetime value.

Over the past ten years, our solution has been deployed and proven through hundreds of client engagements. Rely upon our trained staff to walk you through each step and leverage your learning and objectives. Because of this, you can be assured that your personalization programs will be deployed properly and produce outstanding results.

Powerful, flexible, and easy to deploy, our dynamic website personalization solution is the choice for online marketers who seek superior performance for their online channel. Clients typically see revenue and conversion increase 30% and have documented ROI as high as 15X!

Dynamic website personalization allows clients to:

• Build an ongoing portrait for each visitor, prospect or customer
• Automatically test and optimize all campaigns using advance algorithms
• Serve the highest value visitor experience across each page of your site

Speak with one of our subject matter experts regarding website personalization solutions .