Multichannel, Multi-Targeted Engagement

Manage your audience via: Online, mobile, social, TV.

You can achieve the highest level of performance using the vast breadth and depth of Acxiom’s targeting capabilities combined with the selection of delivery options found in Relevance-X®.

Acxiom Relevance-X® is a multichannel, multi-targeting line of solutions providing high-performance targeted audience management across key channels, allowing marketers and their agencies to deliver the right message to the right audience at the right time – with certainty.

For decades, Acxiom has helped marketers personalize direct marketing campaigns. Now, we are leveraging our tools and experience in consumer information and consumer behavioral segmentation to help marketers target and deliver personalized marketing messages across multiple media channels. Using the consumer targeting capabilities available on through Relevance-X, marketers can expect improved control in audience selection and deliver superior brand engagement, optimizing each channel for the best possible success.

Relevance-X Online

Expect improved audience selection and brand engagement with Acxiom’s unique consumer segmentation capabilities and its network of websites that reach over half of the U.S. web audience on a monthly basis.

Relevance-X Social

Select and engage with your customers via social media relationships by leveraging Acxiom’s unique data and matching capabilities to fuel your marketing efforts and ignite conversations, creating word of mouth.

Relevance-X TV

Drive spectacular results using technology now available on millions of U.S. cable set-top boxes. Combined with Acxiom’s targeting capabilities, clients can enable viewers to request information via their handheld remote control in response to television commercials.

Acxiom offers multiple forms of targeting and engagement, including:

  • Life Stage Targeting: Harness the direct marketing power of PersonicX®, the most accurate and advanced consumer life stage cluster segmentation available, to maximize your media dollar.
  • Retargeting: Solve the challenge of moving prospects from consideration to conversion with Acxiom’s retargeting solution, combining specific visitor behaviors with personalized ad or message delivery.
  • Collaborative Targeting: Engage your customers and prospects with customized messaging across multiple channels, leveraging the universe of known visitors or viewers across a 3rd party publisher (i.e. Website, Cable Operator, Mobile Network, etc.).

Inquire about Relevance-X® to enable the best ROI possible!



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