Acxiom Relevance-X® is a multichannel, multi-targeting line of solutions providing high-performance targeted audience management across key channels, allowing marketers and their agencies to deliver the right message to the right audience at the right time – with certainty.
For decades, Acxiom has helped marketers personalize direct marketing campaigns. Now, we are leveraging our tools and experience in consumer information and consumer behavioral segmentation to help marketers target and deliver personalized marketing messages across multiple media channels. Using the consumer targeting capabilities available on through Relevance-X, marketers can expect improved control in audience selection and deliver superior brand engagement, optimizing each channel for the best possible success.
Expect improved audience selection and brand engagement with Acxiom’s unique consumer segmentation capabilities and its network of websites that reach over half of the U.S. web audience on a monthly basis.
Select and engage with your customers via social media relationships by leveraging Acxiom’s unique data and matching capabilities to fuel your marketing efforts and ignite conversations, creating word of mouth.
Drive spectacular results using technology now available on millions of U.S. cable set-top boxes. Combined with Acxiom’s targeting capabilities, clients can enable viewers to request information via their handheld remote control in response to television commercials.
Acxiom offers multiple forms of targeting and engagement, including:
Inquire about Relevance-X® to enable the best ROI possible!
Resource Center:
Our latest thought leadership
White Paper:
"Reach with Certainty"
While online contextual and behavioral insights abound, an important insight — knowledge that a visitor is, in fact, your intended audience — fails on an epic scale. Learn of new methods to identify and target your audience.
White Paper:
"Next Generation Media Mix Optimization"
The world is more complex. Your audience has changed and so must your marketing. Examine a construct for new thoughts around media mix optimization.
White Paper:
"Ensuring Digital Marketing Delivers Sustainable Results"
Examine online marketing trends and the advantages of managed digital marketing services.