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SEARCH ENGINE MARKETING SERVICES

Search engine engine marketing offers a compelling way to reach out to prospects who are researching and considering a purchase. Acxiom Digital offers three search marketing services that will help you efficiently and effectively reach out to acquire new customers: Organic Search Engine Optimization, Paid Inclusion, and Pay for Placement.

Learn more about the Search Marketing Technologies that work hand-in-hand with these services.

Organic Search Engine Optimization

Acxiom Digital uses its proven Organic Search Engine Optimization (SEO) processes to help clients build total site traffic and conversion by targeting specific search engine traffic and improving its position in their results pages. As well, this methodology helps to make sure that the project moves quickly from planning stages through implementation.

  • Our proven Organic Search Optimization process includes:
  • Initial Discovery - Vital information that impacts the success of the campaign is shared between all involved parties.
  • Keyword Research - Acxiom Digital Search Specialists collect and analyze keyword data to identify the most important keyword phrases for your business.
  • Ongoing Performance Reporting - Acxiom Digital measures the current performance of your website within natural search results to establish benchmarks and follow trends on a monthly basis.
  • Website Architecture Audits - Acxiom Digital crawls your website using our proprietary spider technology to emulate the major search engines, and reviews your site regularly to identify, analyze, and document the elements that are hindering it from being completely indexed and ranked within natural search results for the keywords that are most important to you.
  • Content Optimization – Using hand-written techniques and programmatic-based rules, Acxiom Digital provides new titles, meta-tags (keyword and description tags), alt text, and link text to increase relevance for your important keyword phrases. Acxiom Digital also provides guidance on how to improve headlines and body text.
  • Retained Services - Search engine algorithms and processes change on a regular basis. Because of this, Acxiom Digital prefers to be an ongoing Search Engine Optimization partner, one who can continue to keep your business at the top of organic search engine results. In doing so, we continue to provide access to a dedicated Account Manager and our team of Search Specialists who become invaluable members of your online marketing team.
  • Additional Organic Search Optimization services:
  • Website Design/Redesign Assurance - From beginning to end, Acxiom Digital experts are an integral part of your site design or redesign process ensuring that your new site is ready for search engines at launch time.
  • Onsite & Virtual Training – Acxiom Digital’s Organic Search Optimization training sessions are designed to educate your team members on how to avoid indexing barriers and optimize content to improve results within natural search engine results.

Paid Inclusion

We guarantee that all appropriate pages from your website are included in Yahoo!, AltaVista, AlltheWeb, and other engines that use Yahoo!’s search database. Through Search Submit Pro, a Yahoo! XML data feed program, we are able to feed dynamic and static site data directly into the search index, providing unparalleled flexibility and freshness. Your web pages will experience improved relevancy because our feed builder strips unwanted code and content from your Web pages and presents your content to the search engines as refined and structured data.

  • Our proven Paid Inclusion process include:
  • Fixed CPC (cost-per-click) approval
  • URL discovery and selection
  • Data extraction, scrub, and import
  • Tracking URL setup
  • Title, description, meta keywords, and body content creation
  • Feed validation and publishing
  • Online reporting interface
  • XML feed refreshes (scheduled or on-demand)

Pay-for-Placement

Acxiom Digital Pay for Placement (P4P) management services are built to deliver performance-based results for your search engine advertising budget. Our expertise in keyword selection, text ad copy writing, bid management, geo-targeting and other advanced optimization features will produce a measurable return on your campaigns.

Using P4P services for Yahoo!, Google, and MSN is the only way to secure top rankings for specific keywords. Acxiom Digital can respond to market trends faster with P4P advertising than any other form of media. Through optimizing and management of your P4P campaign, we ensure your ads are fine tuned to produce results.
  • Acxiom Digital's proven Pay for Placement Services include:
  • Dedicated account management
  • Overall strategy development
  • Keyword selection (includes match types and negative words)
  • Ad groupings and text ad copywriting
  • Ongoing ad management and bid optimization
  • Analytics and ROI reporting