Integrated Digital marketing

Your prospects and customers have adopted the online channel as an important source for information and commerce. They have the ability to discover information that transcends all traditional boundaries of geography, time, and access. However, through this evolution they have become more savvy and have raised their expectations of how digital marketers should handle them. You have mere seconds to prove that you have what they are looking for. They are empowered.

Your prospects and customers have evolved, have you?

What do we mean by "integrated"? Our vision is to enable clients to communicate with their prospects and customers in a highly targeted manner across all key online channels using best-in-class functionality - website, email, banners, search. At the core of our technology is the ability to automatically construct a visitor portrait, unique to each and every visitor. This portrait is the centerpiece for coordinating communications between channels, providing perfect visitor-centricity in your marketing efforts. Our approach is to solve individual client needs. Acxiom Digital has the unique ability to recommend solutions based upon specific client needs because our technology can scale to the degree of integration that best suits each situation, rather than recommend approaches driven by product capabilities. Because of this, clients can elect to start their targeting program from a simple single application on a single channel and evolve to a comprehensive integrated solution, or anywhere in between.

In the end, increasing relevance or "optimizing" the visitor experience in any one of these channels will help improve results. However, coordinating communications across channels in an integrated, visitor-centric approach drives superior, sustained increases in return on marketing investment.

Supporting this approach is more than 10 years of deployment history and best practice. Our technology, approach, and services teams are proven and simply get the job done. Some say that Acxiom Digital is most widely known for solving complicated, difficult client issues in an easy manner but we like to think that we simply take the time to understand client needs and recognize that each has distinct requirements, boiler-plate or one-size-fits-all applications do not work.

Learn more about our 5 key services: