Email Marketing
Acxiom is one of the "founding fathers" of email marketing. Our clients have benefited first from our development of many now-standard industry concepts. Among other developments, we pioneered 1:1 message development and reporting, email open sensing and reporting, integrated analytics and campaign management, sender authentication, detailed delivery reporting, integrated search and email marketing, and integrated RSS and email marketing.
Today, Acxiom provides the industry's most complete product and service offering. Our service teams and technology platform manage and deliver campaigns to over 120 countries in more than 27 different languages from our offices in the U.S., Europe and Asia.
True Enterprise Support
Acxiom is uniquely organized to meet the diverse service needs of complex enterprises with multi-national, multi-lingual account teams and a flexible staffing model. Our proprietary campaign management and analytics platform, Impact-X™, can be used by clients directly on a self-serve or collaborative basis, or with Acxiom providing full program support. In fact, most of our enterprise clients use a mix of all three support models depending on campaign or project.
Campaign Management
Our experienced campaign teams provide a wide range of services and can design campaigns to meet marketing goals or execute campaigns designed by clients. In all cases, they oversee data exchange, creative and technical integration, quality assurance, targeting, testing, launch, and reporting. Campaign teams also provide fundamental services such as HTML integration, and both platform and content quality assurance. Acxiom account teams serve as an extension to client marketing staff and are measured on their ability to reach client goals.
Maximize Marketing Impact:
Our proprietary campaign management and analytics platform is called Impact-X™ – an apt name given the boost it can provide your marketing programs. Built on enterprise components with multiple security levels, Impact-X's flexible database architecture can help companies integrate campaigns with customer relationship management (CRM) systems across multiple business units.
Comprised of two tightly integrated modules, Analytics Workstation and Campaign Manager, Impact-X allows clients and their account teams to design, send, analyze, and optimize direct marketing communications from a single platform. Learn more about Impact-X.
Email Deliverability:
Sending is easy – but actually getting your email delivered into your customer's inbox requires a unique combination of service expertise and advanced technology. Deliverability 1st products from Acxiom comprise the industry's most comprehensive suite of deliverability products and services. Learn more about Email Deliverability.
Transactional Email:
The only solution of its kind in the industry, Acxiom's Transactional Email lets you fully maximize the value of each customer communication. Transactional Email allows you to quickly and easily transform the emails you currently send to your customers into cross-sell and up-sell opportunities. Learn more about Transactional Email.
