Email Marketing
Forrester Research recognized "Leader" in email marketing services
Experience what email marketing can be when you partner with a global marketing powerhouse like Acxiom.
Today...
- Acxiom service teams and technology platform manage and deliver nearly 300,000 campaigns per year to over 120 countries in more than 27 different languages from our offices in U.S., Europe and Asia.
- We fully integrate email, social, mobile, direct mail and digital addressable television. Through our unified solution framework, our clients can manage overall marketing goals, not just channel-specific objectives.
- Our clients benefit from the full power of Acxiom's 40 years of marketing technology investment. We have the industrial strength tools and processing and the consumer insight to fuel even the most sophisticated needs.
Acxiom has a rich tradition in email marketing, as one of the “founding fathers” and as one of the leading innovators. While this pattern of leadership continues today, Acxiom clients were among the first to benefit from our many now-standard industry concepts. Among these developments, we pioneered 1:1 messaging and reporting, email open sensing and reporting, integrated analytics and campaign management, sender authentication, detailed delivery reporting, integrated search and email marketing, and integrated RSS and email marketing.
 |
The Forrester Wave™: Email Marketing Service Providers, Q4 2009
|
Multichannel Platform
Give your campaigns impact with Acxiom’s best-in-class platform.
Recognized as an industry leader, Impact-X™ is the first digital marketing platform built specifically for enterprise marketing teams to collaborate across departments, geographies and external agencies to quickly analyze, design, implement and execute complex targeted marketing programs.
Impact-X is comprised of two tightly integrated modules, Campaign Manager and Analytics Workstation:
- Campaign Manager: Campaign Manager allows companies to control the entire integrated digital marketing process across groups, corporate divisions, and outside agencies by setting and assigning tasks within the campaign workflow. Campaign Manager even provides reminders and progress updates to help ensure that self-service campaigns launch on time. Among other advanced features, the platform enables rapid a/b split testing, dynamic content campaign development, and simple or advance recurring campaign execution, and user-controlled exports.
- Analytics Workstation: Analytics Workstation assists marketing teams in analyzing customers and prospects, discovering and designating segments and understanding the results of campaigns sent through Impact-X or other
tools – all in real-time. This robust OLAP tool allows users to review and publish a rich series of standard reports or to perform ad hoc analysis and create custom reports. Because the tool can allow businesses to access and analyze a wide range of cross-channel CRM data, it can play a key role in helping identify new customer segments and optimizing future campaigns.
POWERFUL DYNAMIC PERSONALIZATION
Impact-X provides a powerful yet simple interface to manage basic and advanced dynamic content. The tool allows even the newest users to create sophisticated dynamic content campaigns using a point-and-click interface. The same interface also provides advanced users the power to script and edit rules at any level of complexity, including loops, case statements, functions, nested and/or statements, and nested if/else statements. Best of all, users can view all potential content combinations without sending test messages or leaving the tool.
MULTI-TIER PROGRAM SUPPORT
Unlike competing platforms, Impact-X is built on a true relational database and supports email management and analysis at the client, program, list, campaign, and cell level. Furthermore, content/emails can be targeted and results categorized and analyzed according to any attribute (or combination of attributes) in the database – and the database accepts virtually any attribute imaginable with little or no customization required.
USER-FRIENDLY POWER
The Impact-X platform strikes an ideal balance between user simplicity and power. All modules and tools are designed with both the novice, self-serve user and the experienced, power user in mind. The Campaign Management module is accessed via the Web and provides an intuitive interface for uploading and managing content (including dynamic content), targeting and testing campaigns, and viewing and analyzing campaign results. Analytics workstation can be used to publish standard or custom reports to basic users or for complex ad hoc analysis by true data jocks.
INDUSTRY LEADING BOUNCE INTERPRETATION and REPLY PROCESSING
Acxiom has invested the time and resources to develop and deploy the industry’s most sophisticated failure (bounce) processing engine. Impact-X distinguishes among more than twenty different types of failure underlying hard bounces, soft bounces, blocks, and technical failures to enable clients and client teams to (a) maximize delivery, (b) know the disposition of each email sent and (c) take intelligent action in the event of a failure.
Give your campaigns Impact with:
- A flexible data model: Impact-X is built on a true relational database allowing virtually unlimited attributes, including multivariable attributes, for real-time targeting, reporting and analysis.
- One-click segmentation: Identify new segments via our advanced analytics tools and make them available for targeting in subsequent campaigns with a single click.
- Dynamic content: Match specific offers and content within an email or Web page to individual customer’s preferences based on configurable rules.
- Recurring campaigns: Create and execute recurring automated campaigns based on schedule, data transfer or change in customer profile.
- Sender authentication: Impact-X uses the latest sender identification protocols to identify and authenticate individual senders for maximum deliverability.
- Smooth CRM integration: Leverage your existing technology investment, and lessens the burden on your IT staff with API’s for integration.
Transactional Messaging
Turn transactional messages into revenue.
The first solution of its kind in the industry, Acxiom enables clients to fully maximize the value of each existing customer through powerful personalization and downstream analytic capabilities.
Transactional Email allows you to quickly and easily transform the emails you currently send to your customers into promotions that drive revenue and deepen customer relationships.
Transactional Email offers:
- Dynamic cross-sell and up-sell: Target relevant promotions to individual recipients within the context of their current transaction. Up-selling, cross-selling, and customer satisfaction offers become seamless.
- World-class delivery infrastructure: Ensure that your transactional emails actually make it to the intended recipient's inbox. Our world-class delivery infrastructure provides managed, measured deliverability with SPF and Sender-ID compliance.
- CAN-SPAM compliance: Our team of privacy experts apply industry best practices to ensure your messages are in compliance and achieve the greatest ROI.
- Ease of deployment: You can be up and running in weeks, with no major change to any of your existing systems and minimal effort from your IT staff. Everything that is needed to transform your transactional email into high performance messages is contained in the email itself.
Transactional Emails take your campaign further, faster:
- Measure delivery, click-through and conversion rates of each promotion and much more.
- Adjust promotions based on response rates – and increase your ROI.
- See trends in your existing customers’ purchasing habits, and target them with relevant information and promotions.
- Extend the reach of your existing promotions and brand through the entire relationship life cycle.
- Test new marketing promotions cost-effectively.
- Refresh current promotions in the transactional email, because the promotions are updated each time the email is opened.
- Increase customer satisfaction and loyalty with offers, information, and services that are personally relevant.
- Reduce cost of support by getting customers the information they need when they need it, inside one communication.
To learn more about our client successes, speak with one of our multichannel marketing experts.
Email Deliverability
The recognized leader in getting messages to the intended inbox
Each percentage point of deliverability may cost you millions of dollars each year... Forrester Research recognized Acxiom with a perfect score in deliverability monitoring and Return Path identified our clients as enjoying a 10 percentage point advantage in delivered email
Check out our free email deliverability calculator. Thanks to the proliferation of spam, delivering even permission-based email is no longer simple. Email providers (corporations, institutions, and ISP’s) are ever-vigilant for any signs of suspicious activity. Their mind set is to block first, ask questions later. Of course, since an undelivered email can’t generate a response, each delivery failure costs marketers real money. |
 |
In this environment, it pays to work with Acxiom. We have the industry’s most respected deliverability team, the most comprehensive technology platform and delivery toolkit, and excellent ISP relationships.
The Deliverability Team leverages several key products and services to improve address quality, list quality, ISP acceptance, and inbox placement.
- Import hygiene: Helps clients maintain list quality and minimize the potential of blocks associated with bad addresses.
- Global suppression list: Provides clients with a safeguard against known problem addresses. This list is constantly updated and protects all client mailings going out of Impact-X.
- Client suppression list: Automatically prevents you from sending to email addresses or domains they wish to avoid including recipients who have previously objected to client mailings – and competitors.
- Content evaluation (spam scoring): Leverages known spam-filtering technology and over 4500 anti-spam rules to identify and correct problematic content before it is mailed. The tool also validates HTML quality, ensuring optimal inbox placement.
- Sender authentication: We developed and pioneered the concepts of sender authentication and accreditation.
- Sender accreditation: We maintain an excellent reputation with all major ISP’s – from AOL to Road Runner. Clients benefit from our relationship and receive accredited status with the maximum number of domains.
- Blacklist monitoring: Innovative blacklist monitoring technology to recognize clients/client addresses listed on major industry blacklists. Reports run weekly and, where a significant listing occurs. Our Deliverability team works closely with blacklist administrators to resolve the issue.
- Real-time acceptance monitor: Identifies and resolves delivery problems as they occur.
- Challenge-response processing
- Detailed deliverability reporting: The industry’s most comprehensive delivery reporting system to track email acceptance and placement.
- Inbox monitoring: Acxiom offers you the ability to monitor email placement at major receiving domains.
- Address recapture: The most robust set of email change of address and email appends solutions in the industry.
Additionally, the Deliverability and Privacy team provides privacy, deliverability, and authentication consulting services to clients with particular needs. Our deliverability consulting services address the full range of issues that may impact the long-term health of the client’s delivery rate, including: Address Capture, Notice, Data Hygiene, Mailing Cadence, Message Design, Mailing Volume/Time Management, Domain Analysis, Domain Intermediation, Blacklist Intermediation, Risk Analysis.
Similarly, Acxiom’s privacy and compliance team offers consulting services to help clients avoid or resolve privacy, phishing, and CAN-SPAM issues. The privacy team has deep knowledge of the laws regulating email-marketing services and industry-best practices to help clients modify existing behavior and ensure compliance.
Finally, Acxiom offers clients authentication consulting to help ensure that ‘in-house’ systems meet the latest sender authentication requirements across major domains.
Find out how much failed email cost you.
Try your hand at our high-powered email deliverability calculator!
Ready to Talk?
We’d love to hear from you.
Connect today!
Resources
Resource Center:
Our latest thought leadership
White Paper:
"Reach with Certainty"
While online contextual and behavioral insights abound, an important insight — knowledge that a visitor is, in fact, your intended audience — fails on an epic scale. Learn of new methods to identify and target your audience.
White Paper:
"Next Generation Media Mix Optimization"
The world is more complex. Your audience has changed and so must your marketing. Examine a construct for new thoughts around media mix optimization.
White Paper:
"Ensuring Digital Marketing Delivers Sustainable Results"
Examine online marketing trends and the advantages of managed digital marketing services.