Acxiom has a rich tradition in email marketing, as one of the “founding fathers” and as one of the leading innovators. While this pattern of leadership continues today, Acxiom clients were among the first to benefit from our many now-standard industry concepts. Among these developments, we pioneered 1:1 messaging and reporting, email open sensing and reporting, integrated analytics and campaign management, sender authentication, detailed delivery reporting, integrated search and email marketing, and integrated RSS and email marketing.
Recognized as an industry leader, Impact-X™ is the first digital marketing platform built specifically for enterprise marketing teams to collaborate across departments, geographies and external agencies to quickly analyze, design, implement and execute complex targeted marketing programs.
Impact-X is comprised of two tightly integrated modules, Campaign Manager and Analytics Workstation:
Impact-X provides a powerful yet simple interface to manage basic and advanced dynamic content. The tool allows even the newest users to create sophisticated dynamic content campaigns using a point-and-click interface. The same interface also provides advanced users the power to script and edit rules at any level of complexity, including loops, case statements, functions, nested and/or statements, and nested if/else statements. Best of all, users can view all potential content combinations without sending test messages or leaving the tool.
Unlike competing platforms, Impact-X is built on a true relational database and supports email management and analysis at the client, program, list, campaign, and cell level. Furthermore, content/emails can be targeted and results categorized and analyzed according to any attribute (or combination of attributes) in the database – and the database accepts virtually any attribute imaginable with little or no customization required.
The Impact-X platform strikes an ideal balance between user simplicity and power. All modules and tools are designed with both the novice, self-serve user and the experienced, power user in mind. The Campaign Management module is accessed via the Web and provides an intuitive interface for uploading and managing content (including dynamic content), targeting and testing campaigns, and viewing and analyzing campaign results. Analytics workstation can be used to publish standard or custom reports to basic users or for complex ad hoc analysis by true data jocks.
Acxiom has invested the time and resources to develop and deploy the industry’s most sophisticated failure (bounce) processing engine. Impact-X distinguishes among more than twenty different types of failure underlying hard bounces, soft bounces, blocks, and technical failures to enable clients and client teams to (a) maximize delivery, (b) know the disposition of each email sent and (c) take intelligent action in the event of a failure.
Give your campaigns Impact with:
The first solution of its kind in the industry, Acxiom enables clients to fully maximize the value of each existing customer through powerful personalization and downstream analytic capabilities.
Transactional Email allows you to quickly and easily transform the emails you currently send to your customers into promotions that drive revenue and deepen customer relationships.
Transactional Email offers:
Transactional Emails take your campaign further, faster:
To learn more about our client successes, speak with one of our multichannel marketing experts.
Each percentage point of deliverability may cost you millions of dollars each year... Forrester Research recognized Acxiom with a perfect score in deliverability monitoring and Return Path identified our clients as enjoying a 10 percentage point advantage in delivered email
Check out our free email deliverability calculator.
Thanks to the proliferation of spam, delivering even permission-based email is no longer simple. Email providers (corporations, institutions, and ISP’s) are ever-vigilant for any signs of suspicious activity. Their mind set is to block first, ask questions later. Of course, since an undelivered email can’t generate a response, each delivery failure costs marketers real money.
In this environment, it pays to work with Acxiom. We have the industry’s most respected deliverability team, the most comprehensive technology platform and delivery toolkit, and excellent ISP relationships.
The Deliverability Team leverages several key products and services to improve address quality, list quality, ISP acceptance, and inbox placement.
Additionally, the Deliverability and Privacy team provides privacy, deliverability, and authentication consulting services to clients with particular needs. Our deliverability consulting services address the full range of issues that may impact the long-term health of the client’s delivery rate, including: Address Capture, Notice, Data Hygiene, Mailing Cadence, Message Design, Mailing Volume/Time Management, Domain Analysis, Domain Intermediation, Blacklist Intermediation, Risk Analysis.
Similarly, Acxiom’s privacy and compliance team offers consulting services to help clients avoid or resolve privacy, phishing, and CAN-SPAM issues. The privacy team has deep knowledge of the laws regulating email-marketing services and industry-best practices to help clients modify existing behavior and ensure compliance.
Finally, Acxiom offers clients authentication consulting to help ensure that ‘in-house’ systems meet the latest sender authentication requirements across major domains.
Find out how much failed email cost you.
Try your hand at our high-powered email deliverability calculator!