"For the first time in the history of the Agency Report, the ranking's biggest agency is far removed from the clique and clack of Madison Avenue. The largest U.S. agency is Arkansas-based Acxiom, a major player in data-centric direct marketing and customer-relationship management. Acxiom Corp. isn't a new name; it's been in business since 1969." Read more>>> |
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Acxiom offers a comprehensive suite of advanced marketing services that improve the performance of your digital marketing programs. Our experienced teams of professionals heighten the success and increase the ROI of your campaigns.
Our Strategic Services group focuses on the total customer experience. We evaluate customer engagement and create relevant digital communications programs.
We’ll help you understand best practices, see where and how the competition succeeds or falls short, drive improvement using proven techniques and give you a well thought-out roadmap for the future.
Our award-winning team of art directors, copywriters, and information designers are highly skilled in extending branding, and marrying it with strategy, for maximum response. Acxiom’s creative team provides compelling creative across media channels.
Leverage our technology expertise to create Web-based marketing programs that help grow and update your customer list, capture customer data to create more relevant communications and deliver fast results. From sweepstakes that encourage customer loyalty through interactive tools that engage their minds and their pocketbooks, we help convert your prospects to customers – and keep them coming back for more.
You’ve got a strong campaign, breakthrough creative, and a message that speaks directly to your customers. But you need to put the message in the right place in order for your campaign to succeed. That’s where our media mavens come in. We’ll come up with a media plan matched to overall strategy, that helps inform creative, and reaches your future customers through the most appropriate channels.
Acxiom’s measurement and analytics team provides customized reporting and advanced analytics to drive marketing results. Through customer-centric analysis, we help you understand the key levers of success and improve refine your targeting and improve offer relevance. The following is a sample of common client analyses.
Additionally, all clients benefit from the work of the analytics team on industry benchmarks and marketing trend analysis.
Acxiom’s data management and integration group facilitates the seamless data exchange between clients and our systems. The team also ensures the most accurate, complete and relevant data set is available for customer targeting and offer personalization. All data services are designed to improve the cost-effectiveness of client marketing programs.
Our data service offerings also include Acxiom’s PersonicX®, a proven household-level segmentation system built with InfoBase-X® data, which places all U.S. households into one of 70 distinctive segments based on specific consumer behavior and demographic characteristics.
Acxiom provides comprehensive online acquisition services to help you grow your customer list, increase sales, and exceed marketing goals. Our three-pronged approach to include web and email lead generation, media services, and search engine marketing.
Our acquisition and media services include the design and execution of online, direct response acquisition programs that leverage multiple media channels including co-registration, list rental, and web marketing.
Our Customer Acquisition and Media Services include:
In addition, we offer:
To learn more about our Customer Acquisition programs, speak with one of our digital agency experts.
Search engine marketing offers a compelling way to reach out to prospects who are researching and considering a purchase. Acxiom offers three search marketing services that will help you efficiently and effectively reach out to acquire new customers: Organic Search Engine Optimization, Paid Inclusion, and Pay for Placement.
Learn more about the Search Marketing Technologies that work hand-in-hand with these services.
Acxiom uses its proven Organic Search Engine Optimization (SEO) processes to help clients build total site traffic and conversion by targeting specific search engine traffic and improving its position in their results pages. As well, this methodology helps to make sure that the project moves quickly from planning stages through implementation.
Our proven Organic Search Optimization process includes:
Additional Organic Search Optimization services:
We guarantee that all appropriate pages from your website are included in Yahoo!, AltaVista, AlltheWeb, and other engines that use Yahoo!’s search database. Through Search Submit Pro, a Yahoo! XML data feed program, we are able to feed dynamic and static site data directly into the search index, providing unparalleled flexibility and freshness. Your web pages will experience improved relevancy because our feed builder strips unwanted code and content from your web pages and presents your content to the search engines as refined and structured data.
Our proven Paid Inclusion process include:
Acxiom Pay for Placement (P4P) management services are built to deliver performance-based results for your search engine advertising budget. Our expertise in keyword selection, text ad copy writing, bid management, geo-targeting and other advanced optimization features will produce a measurable return on your campaigns.
Using P4P services for Yahoo!, Google, and MSN is the only way to secure top rankings for specific keywords. Acxiom can respond to market trends faster with P4P advertising than any other form of media. Through optimizing and management of your P4P campaign, we ensure your ads are fine tuned to produce results.
Acxiom’s proven Pay for Placement Services include:
Resource Center:
Our latest thought leadership
White Paper:
"Reach with Certainty"
While online contextual and behavioral insights abound, an important insight — knowledge that a visitor is, in fact, your intended audience — fails on an epic scale. Learn of new methods to identify and target your audience.
White Paper:
"Next Generation Media Mix Optimization"
The world is more complex. Your audience has changed and so must your marketing. Examine a construct for new thoughts around media mix optimization.
White Paper:
"Ensuring Digital Marketing Delivers Sustainable Results"
Examine online marketing trends and the advantages of managed digital marketing services.