Agency Services
Better your strategy, improve your creative, optimize your results.
AdAge #1 ranked U.S. Agency - We deliver best practice strategy, advanced design, and flawless execution.
"For the first time in the history of the Agency Report, the ranking's biggest agency is far removed from the clique and clack of Madison Avenue. The largest U.S. agency is Arkansas-based Acxiom, a major player in data-centric direct marketing and customer-relationship management. Acxiom Corp. isn't a new name; it's been in business since 1969." Read more>>> |
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Acxiom offers a comprehensive suite of advanced marketing services that improve the performance of your digital marketing programs. Our experienced teams of professionals heighten the success and increase the ROI of your campaigns.
Digital Agency Services
STRATEGY
Our Strategic Services group focuses on the total customer experience. We evaluate customer engagement and create relevant digital communications programs.
- Competitive analysis
- Program evaluation and design
- Test and learn strategy
- Segment definition
- Cadence and timing optimization
- Customer lifecycle messaging programs
- Lead nurturing
- Conversion
- Welcome
- Activation
- Up-sell
- Cross-sell
- Renewals
- Win-backs
- Transactional marketing
We’ll help you understand best practices, see where and how the competition succeeds or falls short, drive improvement using proven techniques and give you a well thought-out roadmap for the future.
CREATIVE
Our award-winning team of art directors, copywriters, and information designers are highly skilled in extending branding, and marrying it with strategy, for maximum response. Acxiom’s creative team provides compelling creative across media channels.
- RSS (blogs) and SMS
- Full Web sites and micro-sites
- Banner ads
- Interactive advertising
- Network marketing
- Direct mail
WEB DEVELOPMENT
Leverage our technology expertise to create Web-based marketing programs that help grow and update your customer list, capture customer data to create more relevant communications and deliver fast results. From sweepstakes that encourage customer loyalty through interactive tools that engage their minds and their pocketbooks, we help convert your prospects to customers – and keep them coming back for more.
- Customer Profile & Data Capture
- Subscription Management
- Customer Profiling
- Surveys and Polls
- Customer Care Interface
- Customer Activation
- Sweepstakes
- Coupons
- Viral Marketing
- Interactivity Options
MEDIA
You’ve got a strong campaign, breakthrough creative, and a message that speaks directly to your customers. But you need to put the message in the right place in order for your campaign to succeed. That’s where our media mavens come in. We’ll come up with a media plan matched to overall strategy, that helps inform creative, and reaches your future customers through the most appropriate channels.
- Acquisition program design
- Channel selection
- Detailed execution planning
- Vendor program enhancements and cost negotiations
- List management
- Program implementation and monitoring
- Performance optimization and reporting
MEASUREMENT & ANALYTICS
Acxiom’s measurement and analytics team provides customized reporting and advanced analytics to drive marketing results. Through customer-centric analysis, we help you understand the key levers of success and improve refine your targeting and improve offer relevance. The following is a sample of common client analyses.
- Customer segmentation & cluster analysis
- RFM and RF-Click
- Customer churn & tenure analysis
- Test-and-learn design
- Predictive modeling
Additionally, all clients benefit from the work of the analytics team on industry benchmarks and marketing trend analysis.
DATA MANAGEMENT & INTEGRATION
Acxiom’s data management and integration group facilitates the seamless data exchange between clients and our systems. The team also ensures the most accurate, complete and relevant data set is available for customer targeting and offer personalization. All data services are designed to improve the cost-effectiveness of client marketing programs.
- Data integration
- Database design
- Automated import
- Manual and automated data transformation
- Data export
- Data double-posting
- Data hygiene & enhancement
- Merge/purge
- Basic and advanced list hygiene
- Suppression
- Change of address
- Email append
- Address append
- Best address
- Demographic or life-stage overlay
Our data service offerings also include Acxiom’s PersonicX®, a proven household-level segmentation system built with InfoBase-X® data, which places all U.S. households into one of 70 distinctive segments based on specific consumer behavior and demographic characteristics.
Want More? Get More
Acxiom provides comprehensive online acquisition services to help you grow your customer list, increase sales, and exceed marketing goals. Our three-pronged approach to include web and email lead generation, media services, and search engine marketing.
- Lead Generation: We offer a holistic approach to lead generation, using our years of expertise to lower your cost-per-lead, while delivering high-quality, high-volume leads.
- Media Services: We'll help you create a detailed media plan that leverages our vendor relationships and reaches customers at their most effective touch-points.
- Search Services: Our search experts can help you navigate the sometime complicated world of search, putting you at the top of the list, and helping you speak to your customers in their own language.
Our acquisition and media services include the design and execution of online, direct response acquisition programs that leverage multiple media channels including co-registration, list rental, and web marketing.
Our Customer Acquisition and Media Services include:
- Acquisition Program Design
- Channel Selection
- Detailed Execution Planning
- Vendor Program Enhancements
- Cost Negotiations
- Program Implementation and Monitoring
- Continuous Performance Optimization
- Performance Reporting
In addition, we offer:
- List Rental
ProspectNet Co-Registration - Newsletter Sponsorship
- Banner Ads
To learn more about our Customer Acquisition programs, speak with one of our digital agency experts.
Search Engine Marketing Services
Search engine marketing offers a compelling way to reach out to prospects who are researching and considering a purchase. Acxiom offers three search marketing services that will help you efficiently and effectively reach out to acquire new customers: Organic Search Engine Optimization, Paid Inclusion, and Pay for Placement.
Learn more about the Search Marketing Technologies that work hand-in-hand with these services.
ORGANIC SEARCH ENGINE OPTIMIZATION
Acxiom uses its proven Organic Search Engine Optimization (SEO) processes to help clients build total site traffic and conversion by targeting specific search engine traffic and improving its position in their results pages. As well, this methodology helps to make sure that the project moves quickly from planning stages through implementation.
Our proven Organic Search Optimization process includes:
- Initial Discovery: Vital information that impacts the success of the campaign is shared between all involved parties.
- Keyword Research: Acxiom Search Specialists collect and analyze keyword data to identify the most important keyword phrases for your business.
- Ongoing Performance Reporting: Acxiom measures the current performance of your website within natural search results to establish benchmarks and follow trends on a monthly basis.
- Website Architecture Audits: Acxiom crawls your website using our proprietary spider technology to emulate the major search engines, and reviews your site regularly to identify, analyze, and document the elements that are hindering it from being completely indexed and ranked within natural search results for the keywords that are most important to you.
- Content Optimization: Using hand-written techniques and programmatic-based rules, Acxiom provides new titles, meta-tags (keyword and description tags), alt text, and link text to increase relevance for your important keyword phrases. Acxiom also provides guidance on how to improve headlines and body text.
- Retained Services: Search engine algorithms and processes change on a regular basis. Because of this, Acxiom prefers to be an ongoing Search Engine Optimization partner, one who can continue to keep your business at the top of organic search engine results. In doing so, we continue to provide access to a dedicated Account Manager and our team of Search Specialists who become invaluable members of your online marketing team.
Additional Organic Search Optimization services:
- Website Design/Redesign Assurance: From beginning to end, Acxiom experts are an integral part of your site design or redesign process ensuring that your new site is ready for search engines at launch time.
- Onsite & Virtual Training: Acxiom’s Organic Search Optimization training sessions are designed to educate your team members on how to avoid indexing barriers and optimize content to improve results within natural search engine results.
PAID INCLUSION
We guarantee that all appropriate pages from your website are included in Yahoo!, AltaVista, AlltheWeb, and other engines that use Yahoo!’s search database. Through Search Submit Pro, a Yahoo! XML data feed program, we are able to feed dynamic and static site data directly into the search index, providing unparalleled flexibility and freshness. Your web pages will experience improved relevancy because our feed builder strips unwanted code and content from your web pages and presents your content to the search engines as refined and structured data.
Our proven Paid Inclusion process include:
- Fixed CPC (cost-per-click) approval
- URL discovery and selection
- Data extraction, scrub, and import
- Tracking URL setup
- Title, description, meta keywords, and body content creation
- Feed validation and publishing
- Online reporting interface
- XML feed refreshes (scheduled or on-demand)
PAY-FOR-PLACEMENT
Acxiom Pay for Placement (P4P) management services are built to deliver performance-based results for your search engine advertising budget. Our expertise in keyword selection, text ad copy writing, bid management, geo-targeting and other advanced optimization features will produce a measurable return on your campaigns.
Using P4P services for Yahoo!, Google, and MSN is the only way to secure top rankings for specific keywords. Acxiom can respond to market trends faster with P4P advertising than any other form of media. Through optimizing and management of your P4P campaign, we ensure your ads are fine tuned to produce results.
Acxiom’s proven Pay for Placement Services include:
- Dedicated account management
- Overall strategy development
- Keyword selection (includes match types and negative words)
- Ad groupings and text ad copy writing
- Ongoing ad management and bid optimization
- Analytics and ROI reporting
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Resources
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