GETTING CREATIVE WITH STRATEGY

Acxiom Digital offers a comprehensive suite of advanced marketing services that improve the performance of your digital marketing programs. Our experienced teams of professionals heighten the success and increase the ROI of your campaigns.

Strategy

Our Strategic Services group focuses on the total customer experience. We evaluate customer engagement and create relevant digital communications programs.

• Competitive analysis
• Program evaluation and design
• Test and learn strategy
• Segment definition
• Cadence and timing optimization
• Customer lifecycle messaging programs
• Lead nurturing
• Conversion
• Welcome
• Activation
• Up-sell
• Cross-sell
• Renewals
• Win-backs
• Transactional marketing

We'll help you understand best practices, see where and how the competition succeeds or falls short, drive improvement using proven techniques and give you a well thought-out roadmap for the future.

Creative

Our award-winning team of art directors, copywriters, and information designers are highly skilled in extending branding, and marrying it with strategy, for maximum response. Acxiom Digital's creative team provides compelling creative across media channels.

• Email
• RSS (blogs) and SMS
• Full Web sites and micro-sites
• Banner ads
• Interactive advertising
• Network marketing
• Direct mail

Web Development

Leverage our technology expertise to create Web-based marketing programs that help grow and update your customer list, capture customer data to create more relevant communications and deliver fast results. From sweepstakes that encourage customer loyalty through interactive tools that engage their minds and their pocketbooks, we help convert your prospects to customers – and keep them coming back for more.

• Customer Profile & Data Capture
• Subscription Management
• Customer Profiling
• Surveys and Polls
• Customer Care Interface


• Customer Activation
• Sweepstakes
• Coupons
• Viral Marketing
• Interactivity Options

Media

You've got a strong campaign, breakthrough creative, and a message that speaks directly to your customers. But you need to put the message in the right place in order for your campaign to succeed. That's where our media mavens come in. We'll come up with a media plan matched to overall strategy, that helps inform creative, and reaches your future customers through the most appropriate channels.

• Acquisition program design
• Channel selection
• Detailed execution planning
• Vendor program enhancements and cost negotiations
• List management
• Program implementation and monitoring
• Performance optimization and reporting

Measurement & Analytics

Acxiom Digital's measurement and analytics team provides customized reporting and advanced analytics to drive marketing results. Through customer-centric analysis, we help you understand the key levers of success and improve refine your targeting and improve offer relevance. The following is a sample of common client analyses.

• Customer segmentation & cluster analysis
• RFM and RF-Click
• Customer churn & tenure analysis
• Test-and-learn design
• Predictive modeling

Additionally, all clients benefit from the work of the analytics team on industry benchmarks and marketing trend analysis.

Data Management & Integration

Acxiom Digital's data management and integration group facilitates the seamless data exchange between clients and our systems. The team also ensures the most accurate, complete and relevant data set is available for customer targeting and offer personalization. All data services are designed to improve the cost-effectiveness of client marketing programs.

• Data integration
• Database design
• Automated import
• Manual and automated data transformation
• Data export
• Data double-posting
• Data hygiene & enhancement
• Merge/purge
• Basic and advanced list hygiene
• Suppression
• Change of address
• Email append
• Address append
• Best address
• Demographic or life-stage overlay

Our data service offerings also include Acxiom's Personicx®, a proven household-level segmentation system built with InfoBase® data, which places all U.S. households into one of 70 distinctive segments based on specific consumer behavior and demographic characteristics.