There's a crisis in customer engagement...
So how do you break through the noise to get your brand heard, trusted, and remembered? How do you earn maximum results?
At Acxiom we enable marketers to radically improve business performance across channels. Of course, many vendors lay claim to ROI improvement, so what’s different about Acxiom? It starts with our approach. Simply put, we work best with firms that seek to monetize the differentiated value of customers. Some of our clients’ customers buy more, cost less to serve, are more likely to be brand advocates, and stay longer. We enable our clients to recognize and harvest these differences better than anyone in the world.
While only 30% of the average client portfolio contributes profit to the bottom line, 20% customers actually cost money to acquire and service. This elite top 30% contribute 500% of your actual profit, the laggard 20% cost you 400%. With these differences at stake, it's critical that a brand be able to identify precisely who they call their "audience" and then focus their investment towards them.
Our most recent investments in technology, acquisition and partnerships enable advertisers to "Reach With Certainty" in a world where 80% of targeted advertising fails to reach its' intended target.
This concept is what we call narrow-casting... focusing your media investments on those who build the "R" in your ROMI.
Noted by Advertising Age as the largest agency in the United States, Acxiom has the strategy, analytics, creative services and technologies necessary to help you "see" your target audience across channels and then build an optimized perspective of them.
This is the hard stuff, there are no silver bullets! While the trade press and a lot of vendors pitch behavioral, content or contextual, channel, identity, time or media based targeting, the answer is that they are all wrong, sort of. The answer should be "yes" to all. Your customers view you as a single brand regardless of ANY of these dimensions... you need to view them the same way.
We have invested more than a quarter-billion dollars in proprietary matching technologies that can, in real-time, help you decision the "who, what, when" of your multichannel marketing efforts, and then tie that information back to your marketing data and personalization engines. These technology are the brawn behind the promise that Acxiom can enable you to engage with certainty.
Marketing databases have been around for decades, at Acxiom we service twice as many of them than the next largest competitor. The new perspective to this point is that these physical dispensaries of consumer insight need to actually communicate and breath life into the budding picture you have of each and every customer and prospect. This "logical" central nervous system is one of the key binding points: integrating tightly with both the real-time matching and personalization engines.
Each individual in your target audience is interested in what they are interested... not what you need to sell. It's your job to learn from every interaction, good and bad, so that you can continue to refine your approach. To treat each person as "an old friend".
The moment of truth, the point of delivery of your message, defines the success or failure of your program. And, not just in a single channel - today's consumer is a developed breed of cross-channel information hungry seekers, the "boss". Successful engagement requires tight integration with insight and past behavior, across channels, to deliver highly relevant messages through the correct channels.