Thought Leadership White Papers

Sometimes provocative, always timely and interesting

Current topics explored in-depth.

All content is free, most require a simple registration during download.


Reach with Certainty

Reach with Certainty - While online contextual and behavioral insights abound, an important insight — knowledge that a visitor is, in fact, your intended audience — fails on an epic scale. Learn of new methods to identify and target your audience. Preview Video.

  Next Generation Media Mix Optimization

Next Generation Media Mix Optimization - The world is more complex. Your audience has changed and so must your marketing. Examine a construct for new thoughts around media mix optimization. Preview Video.

         
Ensuring Digital Marketing Delivers Sustainable Results

Ensuring Digital Marketing Delivers Sustainable Results - Examine online marketing trends and the advantages of managed digital marketing services.

  Direct Social Media Marketing

Direct Social Media Marketing - What can be done to recognize and engage customers who are active social media influencers?

         


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