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Client Stories: Kaiser uses Acxiom to blog and better deliver.

Problem:

  1. Industry average delivery rates with a prior email delivery platform.
  2. Wanted to be an innovator in online marketing.
  3. New campaign launching which needed support throughout a variety of online media channels.

Solution:

Acxiom now provides Kaiser Permanente with a vast array of digital marketing services. From strategizing and executing winning email and search marketing programs, to providing cutting edge creative services to supporting social networking sites and RSS feeds, Acxiom helps Kaiser's digital marketing efforts remain ahead of the curve.

  1. Helped Kaiser get an important company social networking site up and running. We currently host "Dr. Maring's Farmers' Market and Recipe Update" website.
  2. Our creative team crafted web banners for Kaiser's widespread Thrive campaign. Mmmmm. Broccoli!
  3. Our creative team designed the landing page for Kaiser Permanente's Medicare program.
  4. Our Deliverability team worked with Kaiser's email copy, lists and addresses to greatly enhance deliverability. Then we used Impact-X™.

Results:

  1. Kaiser Permanente's email delivery rate is now at 98% (vs. 86% with their previous email delivery platform).
  2. The recipe update site is an active online community for Kaiser Permanente. RSS feeds further update Kaiser's online presence with cutting edge tools - putting them ahead of the pack.
  3. The Thrive campaign is a success.
  4. Press releases are now available via RSS.

At Acxiom we strive to make every client engagement a successful one. From winning creative to industry-leading enterprise technology, read more about how our efforts and expertise can solve your problems.

About Kaiser:

Kaiser Permanente is the largest nonprofit health plan in the United States, serving 8.2 million members in 9 states and the District of Columbia. They are an integrated health delivery system, meaning they provide and coordinate the entire scope of care for their members. Kaiser Permanente is composed of Kaiser Foundation Health Plans, Kaiser Foundation Hospitals and the Permanente Medical Groups.

  • Topics mentioned in this Client Success Story include:
  • Strategy – read about how we craft competitive analyses and evaluative and design campaigns perfectly for you and your customers
  • Creative – well-designed solutions for any media channel
  • Delivery – the industry's most respected delivery toolkit
  • Integrated Email Marketing – any campaign, any channel, any time: search, email, RSS, SMS, blogs...
  • Web Development – web-based marketing programs that help grow and update your customer list