Problem:

1. Industry average delivery rates with a prior email delivery platform.
2. Wanted to be an innovator in online marketing.
3. New campaign launching which needed support throughout a variety of online media channels.

Solution:

Acxiom Digital now provides Kaiser Permanente with a vast array of digital marketing services. From strategizing and executing winning email and search marketing programs, to providing cutting edge creative services to supporting corporate blogging and RSS feeds, Acxiom Digital helps Kaiser's digital marketing efforts remain ahead of the curve.

1. Helped Kaiser get two important company blogs up and running. We currently host The Research Blog. We also enabled the press to subscribe to an RSS feed of their press releases.
2. Our creative team crafted web banners for Kaiser's widespread Thrive campaign. Mmmmm. Broccoli!
3. Our creative team designed the landing page for Kaiser Permanente's Medicare program.
4. We also created and host the registration page for Kaiser Permanente's Dr. Maring program.
5. Our Deliverability team worked with Kaiser's email copy, lists and addresses to greatly enhance deliverability. Then we used IMPACT™.

Results:

1. Kaiser Permanente's email delivery rate is now at 98% (vs. 86% with their previous email delivery platform).
2. The blog is an active online community for Kaiser Permanente. RSS feeds further update Kaiser's online presence with cutting edge tools - putting them ahead of the pack.
3. The Thrive campaign is a success.
4. The registration list for Kaiser Permanente's Dr. Maring program has grown nearly tenfold in less than one year.
5. Press releases are now available via RSS.

At Acxiom Digital we strive to make every client engagement a successful one. From winning creative to industry-leading enterprise technology, read more about how our efforts and expertise can solve your problems.

About Kaiser:

Kaiser Permanente is the largest nonprofit health plan in the United States, serving 8.2 million members in 9 states and the District of Columbia. They are an integrated health delivery system, meaning they provide and coordinate the entire scope of care for their members. Kaiser Permanente is composed of Kaiser Foundation Health Plans, Kaiser Foundation Hospitals and the Permanente Medical Groups.