The definition of an "agency" has transformed in recent years. No longer are expectations constrained to creative and strategy services. Today, brands expect their partner to possess a tremendous aptitude to manage complex data centric programs that optimize and deliver results against high expectations. Acxiom has been defining this position for more than 40 years, and continues to break new ground.
This years' Advertising Age Agency Ranking report, released April 26, 2010 is a clear indicator of these changes.