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Acxiom identified as top contending agency by Advertising Age

"For the first time in the history of the Agency Report, the ranking's biggest agency is far removed from the clique and clack of Madison Avenue. The largest US agency is Arkansas-based Acxiom, a major player in data-centric direct marketing and customer relationship management."

AdAge - April 26, 2010

The definition of an "agency" has transformed in recent years. No longer are expectations constrained to creative and strategy services. Today, brands expect their partner to possess a tremendous aptitude to manage complex data centric programs that optimize and deliver results against high expectations. Acxiom has been defining this position for more than 40 years, and continues to break new ground.

This years' Advertising Age Agency Ranking report, released April 26, 2010 is a clear indicator of these changes.